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January 16 – 19, 2026 | Mountain America Expo Center

features and entertainment

ATLAS ATVs

ATLAS ATVs

Reliability, speed, universality, simplicity of use and incredible passability. And yes, all these attributes can be combined in one vehicle. We present to you the new unique all-terrain vehicle ATLAS ...

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SEMA CONCEPT CARS

SEMA CONCEPT CARS

Check out the SEMA Concepts/Builds in the Toyota display including the FJ Bruiser and the 4 Runner TRD Surf Concept. ...

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Adventure Utah display

Adventure Utah display

Debuting this year The Adventure Utah display highlights the state’s passion for outdoor exploration. Discover the latest off-road vehicles, ATVs, side-by-sides, towable trailers, and boats—all crafted for your next great adventure. Whether you’re gearing up to n...

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See the newest cars, trucks and SUV’s all in one place!

See the newest cars, trucks and SUV’s all in one place!

The Utah International Auto Expo is your one-stop destination to see the latest innovations and hottest models from today’s top automakers. Whether you’re in the market for your next ride or just love being around the newest vehicles, this expo has something for...

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Subaru Love Pets

Subaru Love Pets

Subaru will be hosting puppy and dog adoptions as a part of their Subaru Loves Pets Campaign. We encourage all auto show attendees to visit our exhibit and consider adopting a pet. Those not looking to adopt are invited to donate to help pets in the community. All do...

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TEST DRIVES

DRIVE

DRIVE

Test drive Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo vehicles Jan 16–19, 2026 at the Mountain America Exposition Center. Register at The Drive! Stellantis Tent during show hours, meet a product specialist, and drive multiple vehicles. Drivers 18+ only ...

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Toyota Drive Center

Toyota Drive Center

Take the wheel of Toyota’s latest electrified lineup and feel the future of driving. Test drive the 2026 bZ Limited, bZ XLE, and Prius Plug-In Hybrid XSE January 16–19, with daily drive hours from late morning through early evening. It is fast, fun, and fully EV...

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